DecoNell » About Us

From hands-on precision
to Retail scale

For nearly 10 years, we have been combining craft passion with logistical precision, supplying seasonal decorations and professional support for the green industry in Europe.

years of continuous presence on the European market

8 +

Comprehensiveness ,
that delivers an advantage

The origins of DecoNell are deeply rooted in family tradition. Michel’s grandmother prepared holiday centerpieces and decorations for festive family gatherings with great passion. Creating decorations together was a special time for the entire family, sparking in Michel a lifelong passion for crafting decor from natural materials. Years later, this inspiration evolved into DecoNell — a brand whose name was formed by combining the word “decorations” with his grandmother’s surname, Nell.

natural seasonal decorations for the retail and B2B markets,
premium strawberries in tunnel cultivation,
professional services for the horticultural industry.

We operate across Europe, combining craftsmanship, modern production, and long-standing experience in the green industry. Our goal is to provide high-quality products and services that support the growth of our commercial partners.

2013

Opening of the first 6 tunnels

Strawberry farm begins operations.

2014

GLOBALG.A.P. oraz GRASP

Obtaining certificates confirming compliance with strict standards.

2015

Tunnel expansion

Construction of 18 new tunnels.

2019

Establishment of the DecoNell brand

Initially producing natural nobilis wreaths.

2020

Expansion with new halls

Budowa nowej hali, chłodni oraz rampy logistycznej.

2021

Expansion of the seasonal decoration range

Launching production of decorated trees and ornamental compositions using natural materials, baubles, and decorative elements.

2024

International expansion

First retail orders for the Lidl chain in Italy.

2025

Investment in additional production tunnels and establishment of the Heco Fruit brand

Expansion by 7 new facilities.

2026

DecoNell as an innovation leader in the green industry

Investment in team development, training, and employee qualifications.

People who create
DecoNell

FOUNDER

Michel van Doorn

CEO

Michel is always closely involved in the company and its daily operations. He oversees the growth of DecoNell, searches for innovative solutions, and eagerly introduces ideas that help the business operate better every day. He focuses on development, quality, and strong teamwork.

Ludmiła Kiriachok

Marketing & Brand Development Specialist

Ludmiła handles brand communication, social media, and the public image of DecoNell and HecoFruit. She takes photos, records videos, and showcases the company’s daily work from the inside. She builds brand awareness and helps clients get to know the company better.

Ewelina Kamińska

Production Manager

Ewelina coordinates the work of the team, the production facility, and high-precision processes. She takes care of quality, workflow organization, order preparation, and transport. She is the person supervising numerous details to ensure everything runs smoothly.

Marcin Głodek

Sales Specialist

Marcin takes care of clients, conducts commercial negotiations, and dedicatedly establishes new business contacts. He values concrete arrangements, clear communication, and partner-driven relationships. In his spare time, he enjoys cycling.

Ilona Golnik

Accounting & Administration

Ilona manages documents, settlements, and numerous daily organizational tasks within the company. She is responsible, meticulous, and highly organized. In addition to accounting, she supports order processing and ensures everything is finalized on time.

Agnieszka Gałek

Florist

Agnieszka is the first to transform our ideas into new decoration designs. She creates arrangements, tests solutions, and oversees product aesthetics. During the strawberry season, she also supports tasks related to strawberry cultivation.

Mateusz Stawiński

Warehouse & Technical Maintenance

Mateusz maintains order and efficient organization in the warehouse. He is responsible for receiving and dispatching goods, preparing necessary materials, and handling ongoing technical issues. He ensures everything is in its place and equipment operates smoothly.

Mikołaj Chybiński

Strawberry Cultivation

Mikołaj is responsible for strawberry cultivation and daily plant monitoring. He oversees crop condition, biology, and fruit quality to ensure our strawberries grow healthy and meet high standards.

Solid foundations, measurable results

Discover the key metrics that define our leadership position and guarantee full security for your commercial operations.

10+

YEARS OF CONTINUOUS PRESENCE ON THE EUROPEAN MARKET

PILLARS OF INTEGRATED PRODUCTION AND SPECIALIZED SERVICES

100%

CERTIFIED QUALITY (GLOBALG.A.P. & GRASP)

ON-TIME DELIVERIES THROUGHOUT THE EUROPEAN UNION.

From hands-on precision to Retail scale

Comprehensiveness ,that delivers an advantage